Infographic: The Fogg B=MAP behaviour model
- by Buoyancy Works
- |
- — 2 min read
The Fogg B=MAP behaviour model helps us understand why we sometimes do things and other times don’t- even if we want to.
Motivation
We have three core motivators, with negative and positive poles. Embracing the positive side of your motivators increases your motivation.
Sensation: Pleasure & Pain
We embrace pleasure and avoid pain.
Anticipation: Hope & Fear
We fear some consequences but hope for others.
Social Belonging: Acceptance & Rejection
We avoid social rejection by behaving in socially acceptable ways.
Ability
Our ability to do something relies on how easy or ‘simple’ that action is. If a complex task demands a resource we don’t have much of, that impacts our ability to complete it.
5 simplicity factors
- Time
- Money
- Physical Effort
- Mental Effort
- Routine
Prompt
When we have the right mix of motivation and ability, prompts trigger behaviours.
Sparks (For high ability and low motivation)
A short shock that boosts your motivation, like finding out your dream job was recently posted.
Facilitators (For high motivation and low ability)
Processes or people that uncomplicate things- recruitment consultants, auto-fill functions and LinkedIn’s ‘easy apply.’
Signals (For high ability & motivation)
Things like reminders, nudges and post-it notes, that help you maintain momentum while looking for work.
How-to use B=MAP in the job search
- Embrace the positive sides of your motivators- stay hopeful for better opportunities, enjoy time spent on your hobbies, and stay connected to your circle.
- Increase your resource budget where you can. Dedicating a little more time, mental or physical effort to your job search can go a long way.
- Research and develop the relevant skills for the industry or role you’re applying for. Refresh or expand your existing skillset.
- Find tools that make searching easier. The less effort you have to use, the more likely you’ll get things done.
- Make tasks simpler by breaking them down. Stacking up tiny achievements will leave you feeling more accomplished.
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